Brazil iri kusangana nenguva inonakidza yeindasitiri yayo yekugadzira: pakati pekufambira mberi kwetekinoroji, hurongwa hwekubatanidza, uye hurongwa hutsva hwetsika, nyika iri kubatanidza ecosystem inosanganisa tarenda, kusiyana, uye bhizinesi acumen. Mune macroeconomic mamiriro ekukura kwepakati-GDP pa3,4% muna 2024 uye inflation iri pedyo ne5%-zvinetso zvemaitiro zvinogara pamwe chete nekusingaperi simba retsika. mamwe mabasa ekugadzira uye kuwedzera audiovisual kutumira kunze kwenyika.
Kunyangwe kusaenzana kwenhoroondo kuchienderera mberi - kunyanya kukanganisa nharaunda dzevaAfro, zvizvarwa zvechivanhu, uye zvimwe zvidiki - kukurudzira kwemitemo yeruzhinji uye kusimba kwemusika kwakatsigira simba rechikamu. Lei Rouanet, Cultura Viva uye kudzidziswa kunosimbisa chikamu.
Tinorevei nehupfumi hwekugadzira uye nei zvakakosha?
Hupfumi hwekugadzira hunosanganisira dhizaini, zvivakwa, dzidzo, kushambadza, midhiya mitsva, hunyanzvi hwekuona, firimu, zvishongo, mimhanzi, uye mamuseum, pakati pezvimwe zviitiko zvine ruzivo. 3,1% yeGDP yepasi rose uye 6,2% yebasa repasi rose, nekuvapo kuri kuwedzera kunyanya pakati pevechiduku vane makore 15 kusvika ku29.
Huwandu hweUNCTAD hunobatsira kuisa chiyero chayo mumaonero: muna 2020, zvigadzirwa zvekugadzira zvakaverengera 3% yezvinotengeswa kunze kwenyika uye masevhisi ekugadzira e21% yehuwandu hwesevhisi inotengeswa kunze kwenyika. Musika wepasi rose wezvigadzirwa zvekugadzira zvinofungidzirwa pa2,9 trillion (2024), ine tarisiro yekupfuura 4,3 matiriyoni panosvika 2033, kuchengetedza kukura kwemazinga akakwira kupfuura ayo emaindasitiri echinyakare.
Kunze kwekukanganisa kwakananga kwehupfumi, kuwedzera kwayo kunoshamisa: inopa mabasa emhando yepamusoro, inomutsa kutengesa kunze kwenyika, inosimudzira kusiyana kwetsika, uye inosimudzira fungidziro yepasirese yenyika. Kugadzira semutemo weindasitiri uye kukwikwidza.
Brazil pamepu yeBRICS uye Global South agenda
Mukati meBRICS + chimiro, hupfumi hwekugadzira huri kusimukira sepuratifomu yekubatana kwehungwaru. Inogona kusvika 10% yeGDP yepasi rose panosvika 2030Uyu ndiwo mukana uyo nyika dziri muGlobal South dzinoona nechido chekugadzirisa matambudziko emagariro evanhu, kusimbisa nhaka yadzo yekufananidzira, uye kuumba chimiro chadzo chepasi rose.
Chinhu chakakosha chiri kukura zvakare: glocalization. Funga pasi rose, ita munharaundaMukupesana nekudyidzana kwepasi rose, nyanzvi dzakaita saGuillermo Rocafort Pérez naMarcelo Barboza Duarte vanosimbisa kuti kudyidzana kwetsika neBRICS kunogona kuitika mumisika yakagovaniswa, mhemberero dzakabatana, uye kunyangwe yakagadziridzwa sevhisi yekutepfenyura inomutsiridza mamiriro epasi rose.
Mumwe muenzaniso wekuchinjana uku watovepo: iyo BRICS International Mutambo weTheatre Zvikoro, intercultural exchange platform pakati pemayunivhesiti emitambo, iyo inotarisira chiyero icho co-productions muIT uye firimu inogona kusvika.
Zvikamu zvekugadzira zveBrazil: chimiro, basa uye nhamba dzakakosha
Denda iri rakarova zviitiko zvetsika zvakanyanya kubva muna Kukadzi 2020 zvichienda mberi, asi harina kumisa kufambira mberi kwechikamu. Creative GDP: 2,61% (2017) kusvika 2,91% (2020)Inotungamirwa neTekinoroji uye Kudyira, nepo Tsika neMedia dzakatambura kudzikira, zvichiratidza iwo heterogeneity ye ecosystem.
FIRJAN's 2025 Creative Indasitiri Mepu yeruzivo iyo nzvimbo inoshandisa vamwe 1,26 miriyoni nyanzvi dzepamutemo, nekukura kwe6,1% muna 2023, ingangoita zvakapetwa kaviri avhareji yenyika. 3,59% yeGDP uye 7,7 miriyoni vakashanda (Itaú)Zvichakadaro, mapurojekiti eNational Industrial Observatory anopfuura 8,4 miriyoni mabasa panosvika 2030.
Pane zvinhu zvine simba zvakanyanya munharaunda. vangangoita mamirioni matatu nyanzvi muRio Grande do SulKuwanda uku kunoratidza kuvepo kwakasimba kwedunhu. Zvichakadaro, kutengeswa kunze kwenyika kwekushambadzira uye kugadzirwa kweaudiovisual kwakawedzera ne7% muna 2024, kusvika pamadhora mazana mashanu nemakumi mashanu nenomwe emadhora, sekureva kwaValor Internacional.
Kuita uku kunotsigirwa nemitemo yekukurudzira, kuwedzera kwekutepfenyura - Globoplay, Netflix, Amazon Prime, Disney + - uye tsika ine simba inogara ichizvivandudza pachayo. Oscar for Best Foreign Language Film ye "Ainda estou aqui", naWalter Salles, ichisimbisa fungidziro yayo senzvimbo yedunhu redhiyo.
Kushambadzira, audiovisual midhiya uye hungwaru hwekugadzira: kupi kupuruzira
Musika wekuBrazil wekushambadza uri kusangana nekuwedzera kwenhoroondo. Musika wekushambadzira wakakura ne12% muna 2024Zvinoenderana neMarketer naValor Econômico, kusika kwenzvimbo kunoenderana nedata, tekinoroji, uye kutaura nyaya dzemanzwiro kuti dzibatane nevateereri vakasiyana uye vanoda.
AI yakapinda zvizere mukuyerera kwekugadzira, kubva pakuronga uye kupatsanura kusvika kuchizvarwa chemukati, manzwi, mifananidzo, uye inonyudza zviitiko. AI semubatanidzwa kuti ikurumidze kuita uye kuderedza mitengoNekudaro, nhaurirano yakakomba nezvekodzero, kuvimbika kweruzivo, uye tsika kwakakosha.
Kubva ipapo, Cannes, DM9 nemamwe makambani akasimbisa masisitimu avo ekushandiswa kwetsika kweAI. mativi matatu: kusika, data, uye mashandiro emukatiSangano rakahwina Grand Prix Digital & Social muna 2024 nechidimbu chakashandisa AI kubatanidza Elis Regina nemwanasikana wake Maria Rita weVolkswagen, achiratidza kuti tekinoroji inogona sei kukwidziridza manzwiro pasina kutsiva zano.
Kuna Erh Ray (BETC Havas São Paulo), kiyi ndeyekumisa mitemo yakajeka, ine mutoro uye yakajeka. AI inosimbisa iyo yekugadzira uye yehutsika musimbotikwete kana ichikanganisa. Uye mukushambadzira uye mumhanzi wezvinonzwika, Bia Ambrogi (APRO+Som) inodzivirira zviyero zvinodzivirira kodzero, hunhu uye pfuma yehungwaru, inofambirana neinosanganisirwa yekuvandudza tekinoroji.
Maererano nevatungamiri vemusika, mutengi weBrazil iye zvino anonyanya kusarudza uye anotsvaga kukosha kwechokwadi mumhando. kuenzanisa pakati pekuita uye kuvaka brand, munzvimbo yakazadzwa nedata uye mafomati uko intuition ine tsika nemagariro inoramba iri mutsauko.
Midzi uye chimiro chetsika: kubva 1922 kusvika kuzera redhijitari
Huzivikanwi hwekugadzira hweBrazil hwakajeka zana rapfuura nesangano remazuva ano ra1922, iro rangariro yakamutsidzira kukoshesa tsika dzeko. Kufurira kweBauhaus uye kutama pane tsika dzeBrazil.
Kubva pamharadzano iyoyo pakabuda pfungwa ye "art/industry", iyo yakawedzera musika wevashandi munyika iyo yakanga isati yanyanya kusimukira. Yekutanga São Paulo Biennial (1951) yakawedzera kudyidzana kwenyikakugadzirisa yakaoma, yakasiyana uye inogara ichichinja ecosystem.
Basa retsika rinotsamira pamaketani asingaoneki nemaziso. network yekutengeserana kusingaoneki kuseri kwehunyanzviUye zvakafanana ndezvekutamba, mimhanzi, circus, firimu kana mabhuku; network yehunyanzvi yakawedzera netsika yedhijitari.
Mune iyo pfungwa, iyo Rio de Janeiro Carnival inofanirwa kutaurwa. Carnival: kuratidzwa kukuru kwepasi uye injini yebasapamwe chete negadziriro yenyaya dzinobatana nenhoroondo yenyika uye nemakakava ezvido zvevanhu.
Mamiyuziyamu uye zvivakwa zvetsika zvave zvitsigiro zvekuvandudzwa kwemadhorobha. Mamuseum sezvitsigiro zvekuvandudzwa kwemadhorobhaZvichakadaro, iyo MAC muNiterói, yakagadzirwa naOscar Niemeyer, yakaisa guta pamepu yepasirese yehunyanzvi hwemazuva ano.
Brasilia, yakavhurwa muna 1960 uye yakaziviswa seWorld Heritage Site neUNESCO, inotorwa se "open-air museum". Brasilia's educational network inodzidzisa nyanzvi dzekugadzirakusimudzira tsika dzenyika.
Mumamiriro ezvinhu edambudziko rezvakatipoteredza, kufunga nezvetsika kunosanganisirawo kuongorora matrices emagetsi uye mhando dzekugadzira. intellectual capital sechinhu chepakati mbishiuye inoda yakagadzikana, yedemocracy uye yakangwara nharaunda kuti irambe ichibudirira.
Mhosva uye zvirongwa zvinobatana: Ponte Criativa (PUCRS)
Musi waGunyana 23, PUCRS yakatanga Ponte Criativa, danho reFaculty of Communication, Arts and Design (FAMECOS) rinotsvaga kuunza yunivhesiti nemusika pedyo. shandisa mapurojekiti uye kuendesa ruzivo, kuwedzera kubatana uye mikana mukati meiyo ecosystem yese.
Iyo purojekiti yakarongeka yakatenderedza mbiru nhanhatu: tsika nehunyanzvi; masevhisi uye kubvunzana; startups; tsvakurudzo uye maitiro; innovation uye teknolojia; uye audiovisual centre uye ecosystem. Kugadzira semutyairi wehupfumi uye wemagarirokusimudza mukana wekudyidzana pakati pevatambi.
Sekureva kwemurongi waro, Denise Pagnussatt, bhiriji rinogadzira basa iro FAMECOS yanga ichitotamba. anopfuura mazana maviri nemakumi mashanu ekudyidzana kubvira 2023nemapurojekiti akaita seEstúdio K pamwe neCine Kafuné, iyo inosimudzira kugadzirwa kweaudiovisual uye inopa izwi kune vatema, veko, LGBTQIA + uye peripheral kuzivikanwa.
Dean Rosângela Florczak anosimbisa maitiro edzidzo nemagariro pavadzidzi, vadzidzisi, matekiniki, uye vakapedza kudzidza. tsvakiridzo yenzira uye hunyanzvi hwakananga kumhedzisiro chaiyoTecnopuc, mubatsiri wesangano iri, anosimbisa kuti chirongwa ichi chiitiko chakakosha mukusimbisa nharaunda uye kukurumidza bhizinesi, sezvakaratidzwa nemukuru wavo, Flávia Fiorin.
BRICS kuenzanisa: uko nyika dzakakosha dziri kutarisisa pfungwa dzadzo
China iri kufambira mberi nemhando yakasimba yekutsigira nyika: kurudziro yemutero, rubatsiro, mari, uye nzvimbo dzekudzidzira. Inenge 10% yehuwandu hwevanhu mumaindasitiri etsika, uye hupfumi hwayo hwekusika hunodarika avhareji yepasi rose ne4,56% yeGDP, uye kutengeswa kunze kwenyika kunosvika mabhiriyoni mazana maviri nemakumi maviri emadhora.
Russia inotsvaga kusimudza chikamu chehupfumi hwayo hwekugadzira kusvika ku6% yeGDP; nhasi yamira painenge 4%—inenge 7,5 trillion rubles, yakaenzana nemabhiriyoni 92.150 emadhora—. kuzivikanwa kwenzvimbo semubairo wemakwikwiVaongorori vari kutotaura nezve "mafuta matsva" akabatana nekukwira kwemhando dzenzvimbo uye hunyanzvi hwekugadzira.
MuUnited Arab Emirates, mutemo weveruzhinji wakanangana nekukwezva tarenda repasi rose rekugadzira. 10-gore tsika vhiza uye 22 yemahara kutengeserana nzvimboIvo vanotungamira kunze kwenyika zvigadzirwa zvekugadzira pakati penyika dzichiri kusimukira (9.100 bhiriyoni emadhora) uye chirongwa chekuwedzera mupiro wavo kuGDP kubva 2,9% kusvika 5% muna 2031.
India yakazvimisikidza sehubhu yefirimu, mifananidzo, uye maitiro ekuona. Iyo inovavarira makumi maviri neshanu muzana yemusika wepasi rose mugove muanimation uye VFX. Panosvika 2030, inofungidzirwa kuti ichaunza pakati pe75.000 ne125.000 mabasa; basa remufirimu, paavhareji, rinogadzira mamwe mabasa 3,7 muzvikamu zvine hukama. Inotumira kunze kwenyika inosvika madhora mabhiriyoni gumi nematatu, kunyangwe hupfumi hwayo hwekusika huchiri kungoverengera 1,5% yeGDP.
Glocalization, kubatana uye inogoneka BRICS kutenderera
Glocalization iri kuwana nzvimbo semushonga wekuita homogenization. kuchengetedza tsika uye kuzivikanwa kwenyika Ndiyo nzira yezvizvarwa zvakasimudzwa neHollywood kuti vatange kuda uye kugadzira yavo bhaisikopo yenyika.
Mukati meBRICS, mamwe mafomu ekuda ekubatana ari kutariswa, kusanganisira kugadzirwa kwesevhisi yekutepfenyura yekubatanidza kusiyanisa kupa kwepasirese. yakabatana yekushambadzira sevhisi kusiyanisa kupa.
Kumhanya kunopesana nekukwana: chidzidzo chinobatsira chekugadzira uye kukwikwidza
Muruzivo-rwakakura maindasitiri — telecom, tekinoroji, medtech, kushambadzira kana audiovisual — kumhanya kwesangano kunoita mutsauko wese. Kukurumidza, kunzwisiswa zvakanaka, pasina kupa kuchengetedzwaZvinokutendera kuti usarudze, dzidza, uye udzokorore pamberi pemakwikwi, uchidzivirira mukana wemutengo wekumirira kukwana.
Agile execution inogadzira traction uye chivimbo: sarudzo yakanaka nhasi inosundira inotevera mberi. Sarudzo dzekutanga dzinounza kudzidzaDecentralization, nekuisa zvikwata padhuze nedambudziko mukutarisira mhinduro, inomhanyisa uye inoita kuti mhedzisiro iwedzere kugadzira.
Izvi hazvisi zvekuvandudza pasina mambure ekuchengetedza: hutungamiriri ndehwekuziva apo chokwadi che80% chakakwana kuti uenderere mberi. Tsika inosimbiswa nekukurumidza uye kutarisaMazhinji magadzirirwo anozvarwa kubva mukuita mafambiro, kudzokorora, uye kugara uchichinja.
Mitemo, kushandiswa uye nharaunda: nyika inogadzira kubva munharaunda
Brazil inosanganisa budiriro inotungamirwa nehurumende uye baseload simba. homwe yenyika yetsika nekudyara kwenzvimbokuunza hupfumi hwekugadzira pedyo nenzvimbo inogara vanhu.
Iyi nzira inotsinhirwa mumafambiro emusika. Vatengi vanotsvaga mabhureki ane chinangwa uye zvinoenderana nenzvimboMakambani anonzwisisa mamiriro etsika - uye kuita mazviri - ari kuwana nzvimbo, sekutaura kunoita manzwi kubva kumusika wekugadzira weBrazil.
Zvikwereti zvinoonekwa uye zvinyorwa
Simba rechiitiko ichi rinoratidzwawo mumifananidzo yaro. Mapikicha anotenderwa kuna Pict Rider nevamwe Ivo vakaperekedza kufukidzwa kwazvino; zvakare, kune tekinoroji uye zvedzidzo mishumo iyo inonyudza zvakadzama mumitooro nemhedzisiro yechikamu.
Zvose zviri pamusoro apa zvinopa mufananidzo weBrazilian indasitiri yekugadzira iyo iri kufambira mberi pasinei nekukakavadzana kwayo, iyo inoisa mitemo yakajeka yekombiyuta pasina kurasikirwa netsika yetsika, uye iyo inoziva mukana wemakwikwi mukusiyana kwayo. Kuwedzera basa, kukwira kwekutengesa kunze kwenyika, uye kuzvipira kune ane mutoro AI.
