El kukonzera kushambadzira Iyo ine mhando yehurongwa hwekushambadzira uko makambani akati wandei anosangana kuitira kutarisana nedambudziko remagariro, kugadzira mamiriro ekutengeserana, dzidza zvakawanda nezvenyaya iyi nekuverenga chinotevera chinyorwa.
Chikonzero chekushambadzira chikamu chenzira dzehuphilanthropic dzemamwe makambani.
kukonzera kushambadzira
Ndiyo dhinominesheni inopiwa mumabasa ekutengeserana edhijitari kutsanangura zviito uye mazano apo makambani akasiyana-siyana mumunda mumwe chete kana kuti kwete, anotsvaka kugadzirisa kuratidza imwe mhando yemagariro evanhu. Navo, zvinokwanisika kumisa hukama hwekutengeserana pakati pemakambani nemasangano anobatsira kubatsira mukugadzirisa mamwe matambudziko emagariro.
Kukonzeresa kushambadzira kwakanangana nekugadzirisa akasiyana matambudziko akabatana nechikonzero, icho sevhisi kana chigadzirwa chinopihwa kuti uwane mari. Izvi pamwe chete kana kuti chikamu chazvo zvichashandiswa kuzvipa kune chinangwa chavari kushanda nacho.
Kune zvikonzero zvakawanda zvemagariro evanhu, zvine chokuita nezvinetso zvinotarisana nezvikamu zvakawanda zvehupenyu nhasi, kusanganisira vana vakasiyiwa, kugadzirisa zvikoro, kubatsira varwere vane chirwere chisingaperi, muchidimbu, kune nzira dzakasiyana-siyana dzinokonzera kushambadzira kunogona kuitwa .
Nhasi mhando dzemishandirapamwe dziri kugadzirwa kusimudzira mafambiro evanhu vanowana shanduko mumaitiro evatungamiriri venyika. Makambani makuru anoratidza rutivi rwavo rwevanhu pavanenge vachiita chikonzero chekutengesa.
Mazano akarongwa anoitwa mukubatana nemamwe masangano uye kusarudzwa kwega kwega kwemaitiro hakuna basa muzviito zvenguva yemberi. Chiitiko chega chega chinoitwa nekuda kwerutsigiro rwemasangano everuzhinji kana akazvimirira, hapana zvisingakwanisi, kuitira kuti mabhenefiti agovane kugadzirisa dambudziko.
Mamwe makambani makuru nemakambani anobatana nemakambani asina purofiti kana masangano, kuitira kutsvaga dzimwe mhinduro dzezvikonzero zvinodikanwa. Pfungwa, maererano nechikonzero chekutengesa mutemo, ndeyekusimudzira ruzivo rwematambudziko ayo masangano ehurumende asingagoni kugadzirisa pakarepo.
Ziva kuburikidza neinotevera link pa kushambadzira kwese apo mamwe mazano anotsanangurwa zvakadzama.
Ndezvipi zvinobatsira?
Kubva pamaitiro ekutanga emagariro anoitwa kune rudzi urwu rwemazano, mutsauko mune zvikomborero izvo zvinogona kuunza, mukuenzanisa nemakambani ekutengeserana uye emabhizimisi, anotanga kukosheswa. Musiyano uri muzvinangwa zvinotarisirwa kuzadzikiswa.
Iyi mhando yekushambadzira inoita kuti zvikwanise kupembedza zvipo kumasangano, nheyo nemasangano anobatsira kana kushanda kugadzirisa matambudziko ayo masangano eruzhinji asingakwanisi kuvhara. Kushaikwa kwezvishandiso kunokurudzira kushandira pamwe kugadzira chigadzirwa kana mushandirapamwe unotsvaga kubatsira nekuchengetedza zvakanakira chikonzero.
Kunyangwe vazhinji vezvemabhizinesi vasina chokwadi nekubudirira kwerudzi urwu rwekushambadzira, mumakore achangopfuura zvakaratidzwa kuti kukonzera nzira dzekushambadzira dzinogona kuunza mabhenefiti makuru mukati uye kwenguva refu, ngationei kuti chii:
Wana vatengi vatsva
Kutengeswa kwezvigadzirwa zvine chinangwa chekutsvaga rubatsiro kusangano kana mumwe munhu kunyanya, kuri kurangarira vashandisi vakati wandei avo, nekuda kuziva, vanogona kuwana shanduko yevashandisi kuita vatengi vekambani. Kushambadzira kunova nzira iyo vatengi vanosvikwa nayo, vanozogamuchira zviito zviri kuitwa nekambani.
Pfungwa dzevashandisi dzakanangana nezviri kusimudzirwa uye izvi zvinovatendera kuti vayemure kukwidziridzwa nezviito izvo kambani ingave nazvo mune ramangwana, ichivimbisa kuchengetedzwa kwechiratidzo kana vatengi vafunga chero nguva, nemhando ipi yekusarudza kugutsa. zvaunoda.
Ongororo zhinji dzakaitwa munyika dzeEurope uye zvakare kuUnited States, uko mhedzisiro yaibatanidza maonero evatengi ane chekuita nezvigadzirwa zvinotsigira zvimwe zvikonzero, vakabvumirana kushandura mabhureki kana iri kutora matanho nekuda kwechikonzero chakanaka, Isu tinocherekedza pesvedzero yekushandisa iyi mhando yehurongwa kune vatengi inonakidza kwazvo.
Sangana nezvinotarisirwa nevatengi
Basa remagariro evanhu riri kutora mabasa akasiyana zvachose pane akaonekwa makore gumi nemashanu apfuura. Vashandisi vakazvarwa mumakore achangopfuura vari kuita sarudzo dzakanyanya kukosha kupfuura vashandisi vechimwe chizvarwa.
Zvichienderana neizvi, zvinotarisirwa zvakasiyana zvachose, nekuda kweichi chikonzero zvakakosha kufunga nezve mutengi mutengi zvichienderana nevashandisi vechizvarwa chitsva, uko zvinodiwa zvine chekuita nematekinoroji matsva uye zvisina midzi mumamiriro eorthodox zvinotariswa.
Izvi hazvisi izvo zvinogona kuverengerwa sezvisina kunaka, kunyanya kana paine vanhu vakavhurika uye kunyanya vanhu vane maitiro anoenderana nemaitiro uye mazano kubva makore anopfuura makumi matatu apfuura. Vatengi vatsva kana vashandisi vechizvarwa chemakumi mapfumbamwe zvichienda mberi, vanhu vane pfungwa dzakasiyana uye vanokoshesa nyika kubva pakuona kwakazara.
Isu tinoti ipapo ndipo panowanikwa chikonzero chekushambadzira zano, kuonga uye kuratidza mhinduro kune zvinodiwa uye zvinotarisirwa nezvizvarwa zvitsva, izvo muzviitiko zvakawanda zvinotemerwa nemamiriro akasiyana zvakanyanya kubva kumatambudziko emagariro e20 kana 30 makore. ago.
kuwedzera kutengesa
Kutengeswa kunowedzera kana web traffic inowedzerawo, inova nzira yekuziva kuti nhamba yevashandisi vesangano vari kufamba sei pamapuratifomu. Paunoshanda nechikonzero chekushambadzira zviitiko, hausvike kwete chete vatengi vane zvinodiwa zvine chekuita nemhando yekambani.
Kune vakawanda vashandisi vanokurudzirwa nezvikonzero zvakanaka uye pakarepo vanocherechedza kambani sesangano riri kuita chimwe chinhu chakanaka kuvanhu, izvi zvinoshandura mune imwe maonero ekutengesa mumutengi.
Kutengeswa kwezvigadzirwa kuti zvibatsire chikonzero ndechekukurudzira kwekutengesa kune vanhu vazhinji, vanouya kuzotora sevhisi kana chigadzirwa kubva kukambani, inoburitsa traction uye inovakurudzira kuti vafunge kuti vari kuita chimwe chinhu nechikonzero chakanaka, kubatsira kugadzirisa dambudziko. kuchikamu chinoda kana kushaya zvinhu zvinosimudzira kufamba kwaro nekuita kune mamiriro enyika.
Zvikonzero zvakanaka zvinokurudzira nekutungamira vatengi kuti vafunge kuti chigadzirwa chemhando uye chiri kubatsira avo vanochida zvakanyanya. Kupihwa kune vamwe vatengi kunogonawo kukurudzira vamwe kuti vasundire pfungwa dzavo kune imwe mhando, iyo inongogadzira nzira yekuiwana yekugutsa kuda kwavo rubatsiro urwo munhu wese anarwo mukati.
Nyaya inotevera Nzira yekuita bhadha yekutengesa? inoratidza dzimwe pfungwa dzine chekuita nenyaya iyi
chengetedza chivimbo
Izvo zvakakosha kuti chero kambani iwane nzira dzinoibvumira kuchengetedza kuyerera kwevatengi vanoikurudzira kuti ienderere mberi nekupa zvigadzirwa kana masevhisi, nekuti izvo zvakakosha kuchengetedza kushanda uye kunaka muchiratidzo. Izvi hazviwanikwe zviri nyore, kuvimbika chinhu chinowanikwa nekufamba kwenguva uye chinowanikwawo kuburikidza nezvimwe zviito.
Kushanda zvichibva pamhando uye kushanda zvakanaka zvinhu zvakanaka zvekutsvaga kuvimba ikoko kunodiwa kuti uwane kuvimbika. Zvisinei, mazano ekushanda nechikonzero chekutengesa anosimbisa kuvimbika kwevatengi uye kuwedzera kusingaperi kwavo; fungidziro yekuti zvirikuitwa sei uye nei, zviito zvakanaka kusimudzira pfungwa dzekukwezva vatengi.
Mimwe mienzaniso
Isu tatoziva kuti chikonzero chekushambadzira chinobatwa sei, pamwe nemabhenefiti ayo, asi vazhinji vanoshamisika kuti inoshandiswa sei uye kuti ndeapi mamiriro akagadzirwa kuti aite rudzi urwu rwekushambadzira. Kune zviuru zvemakambani pasi rese anomira mukati mezvirongwa zvavo zvepagore, kuita marongero ekuita philanthropic.
Aya makambani anotsaurira zviwanikwa uye nguva yekutsigira zviito zvinogona kuvandudza hupenyu hwevanhu vazhinji uye masangano, ndosaka pane dzimwe nguva mamwe makambani afunga kuzvipira kurudzi urwu rwechiito. Asi ngationei kuti masangano iwayo chii.
Red Nose Day uye Walgreens
Yakatangira kuUnited Kingdom uye parizvino iri kuitwa kune dzimwe nyika dzeEurope, pamwe nekusvika kuUnited States. Inosanganisira mushandirapamwe unotsvaga kukwidza mari kuburikidza nekutengeswa kwemhino tsvuku muzvitoro zveWalgreens; Mari iyi inoshandiswa kubatsira vana vari mumigwagwa nehurombo hwakanyanya.
Iko kuunganidzwa kwegore negore kunosvika mamiriyoni makumi maviri emadhora akawanikwa nekuda kwekutengeswa kwemhino dzvuku dzinopfuura mamiriyoni e20, idzi dzinowanikwa kuti dzishandiswe muzviitiko, zvipfeko uye mapati emasiki, pamwe chete nemitambo yemagariro. Chirongwa chinongotora mwedzi nechidimbu chete uye chiri kuitwa munzvimbo dzakasiyana siyana munyika.
Zvadaro kunyange zuva remhino dzvuku rinogadzirwa apo zviuru zvevanhu zvinopinda panguva iyoyo kuitira kuti vawane imwe kana dzakawanda mhino dzezviitiko zvavo. Parizvino kusimudzirwa kwerudzi urwu rwechikonzero kushambadzira kuri kusvika kune dzimwe nyika uko kuri kukonzera kutsamwa kukuru mune dzimwe nharaunda.
Warby Parker uye Vision Spring
Iri isangano rinoshandisa zano iri kuitira kuvhara mari yekutenga lenzi kana magirazi. Iyo sisitimu inoshanda pamwe chete nemasangano akati wandei ane chekuita nehutano, kusanganisira kambani VisionSpring, inova ndiyo huru inokurudzira chirongwa.
Iro zano rinogadza muenzaniso wekutenga unobva pa "Tenga peya, ipa peya", nechinangwa chekusimudzira mune mamwe makirasi emagariro rutsigiro rwekupa peya yegirazi kune avo vanoida zvakanyanya. Asi danidziro iyi haingosanganisiri yekubatsira kupa magirazi chete, asiwo inoshandisa zvidzidzo zvekudzidzisa.
Misangano iyi inobvumira varume nevakadzi kudzidziswa kuenda kunyika dzichiri kusimukira kunoita ongororo nekudaro zvinovapa mukana wekutenga magirazi nemitengo yakaderera zvikuru.
Iro izano rakabudirira zvikuru apo nhamba ipi neipi yamagirazi inotengeswa kuvanhu vanoatenga nemutengo wakanaka zvikuru, uye kunyange sezvo mutemo wayo unogadza, magirazi anopiwa kune avo vanonyanyoda. Kambani inochengetedza webhusaiti apo chero munhu anoda kuve chikamu chechirongwa ichi anogona kujoina kambani.
Patagonia
Iri zano rinonyanya kutariswa pa "Black Friday", uko kambani inonzi Patagonia inopa kusvika ku100% kuderedzwa pakutengesa. Aya anoshandiswa kutsigira masangano anoshanda zuva nezuva kuchengetedza zvakatipoteredza; Iyo sisitimu inoshanda kuburikidza nekutenga kunoitwa nevatengi mune dzakawanda dzePatagonia zvitoro muUnited States, panguva inonzi Black Friday.
Zvadaro, kutengesa kunopihwa kukambani kuti ipe ivo kumasangano akazvitsaurira kune icho chikonzero. Mushandirapamwe uyu wakakwanisa kukwidza mari inopfuura mamiriyoni gumi emadhora muna 2019; Kunyange hazvo vamwe vanhu vayedza kuratidza kuti mari iyi haisvike kumasangano chero api zvawo, kambani iyi inoburitsa gore rega rega pamatatimendi emari anoratidza rutsigiro rwavanoita kumasangano akasiyana siyana emhando iyi.
Kuti udzidze zvakawanda nezverudzi urwu rwekushambadzira, tinokukoka iwe kuti uverenge chinotevera chinyorwa Kukurudzira kushambadzira, iyo inopa zvinhu zvinonakidza zvine chekuita neizvi nezvimwe misoro.
JetBlue uye First Book
Mushandirapamwe uyu unoitwa pamwe chete nemakambani eJetBlue nesangano risingaite purofiti First Book. Ichi chirongwa chinodaidzwa kuti With Reading chakagadzirwa nechinangwa chekukurudzira fungidziro muvana, kuburikidza nekupa kwemabhuku anopihwa pachena mumichina yakasiyana-siyana yekutengesa iyo inowanikwa mumatunhu mazhinji eMubatanidzwa.
Asi haringopi mabhuku aya kumamiriyoni evana chete, asi rinopawo zvinhu zvekutsigira zvikoro nedzidzo kuvadzidzisi nevadzidzi nemitengo inokwanisika. Kubudirira kwemushandirapamwe uyu kunokonzerwa nekuti kambani inosanganisira zviwanikwa kubva kuBhuku Rokutanga, iro rinotarisira kusimudzira nekuendesa chirongwa kunzvimbo dzese.
Wokupedzisira kutaura
Hazvisi zvese zviri munyika ino yekutengeserana zvinofanirwa kuve bhizinesi rinobhadhara, kune zviuru zvemakambani akatsaurirwa kudhijitari nekutengeserana philanthropy, iyo inogona kushanda semuenzaniso wekubatsira vanhu vazhinji vanoshaya. Makambani mazhinji ave aripo kwemakore uye ari kukwikwidza nekumhanyisa makambani ekushambadzira.
