Dome re Warner Bros. Discovery yave pedyo nekubatana kwayo neNetflix Uye zvakakanganisa kurwisa kweParamount Skydance. Mushure memavhiki akati wandei ekukurukurirana kwakasimba uye kupa zvipo zvinopesana, boka rine muridzi weHBO Max rakaramba zvakare chikumbiro chekutenga kubva kune muvengi waro, zvichivhura nzira yeimwe yekutengeserana kwakakosha kwemakambani munhoroondo yevaraidzo yazvino.
Nechisarudzo ichi, Warner anotumira shoko rakajeka kumisika yeEurope neSpainRemangwana rayo riri mukubatanidzwa muhurongwa hwepamusoro hwekuparadzira mavhidhiyo, pane kutanga kutenga zvinhu zvine chikwereti chakawanda. Bhizinesi rekuona mavhidhiyo muEurope riri kunyatsotarisa danho iri, richiziva kuti hofori itsva ichabuda mukubatanidzwa uku inogona kuchinja kuenzana pakati pemapuratifomu, network dzechinyakare, uye vagadziri vakazvimiririra.
Bhodhi revatungamiriri veWarner Bros. Discovery (WBD) rakasimbisa kuti Chipo cheParamount Skydance chakagadziridzwa chakarambana nevanhu vose.Kambani iyi inosimbirira kuti chikumbiro chinokwikwidzana hachina kunaka kupfuura chibvumirano chayatoita neNetflix, zvese maererano nekukosha kwehupfumi uye kugadzikana kwemari uye kushanda zvakanaka.
Paramount, inotungamirwa naDavid Ellison, yakapa gwaro re mari itsva ye $30 pagove Uku ndiko kuedza kwavo kwechipiri kutenga WBD. Kurwisa uku kwakauya mushure mekunge chikwata chemauto cheWBD chakatanga kutengeswa muna Zvita, icho chaisvika mabhiriyoni zana nemasere emadhora ($108.000 bhiriyoni), icho chakatorambwa nevatungamiriri veWarner vachiti hachina kukwana uye chine njodzi zvakanyanya.
Pasinei nekuwedzera kwevimbiso uye kugadziriswa kwechimiro chechipo ichi, Bhodhi reWBD rinoti chikumbiro chaParamount "chichiri chisina kukwana"Izvi zvinokonzerwa nemutengo unopihwa pamwe nenjodzi, mitengo, uye kusava nechokwadi kwakabatana nekutengeserana uku. Kusiyana neizvi, kubatana neNetflix, uko kwaikosha kusvika mabhiriyoni makumi masere nematatu emadhora, kunoonekwa sekunge kwakaringana uye kunogoneka munguva yepakati nerefu.
Kusawirirana kwemhando dzemari: chikwereti kana kugadzikana
Chimwe chezvinhu zvinonyanya kunetsa vakuru veWarner ndechekuti nzira iyo Paramount inoda kubhadhara mari yekutengaSekureva kwetsamba yakatumirwa kune vane masheya, mari inowanikwa mumusika weParamount inosvika mabhiriyoni gumi nemana emadhora ($14.000 bhiriyoni), asi basa iri richada mari inosvika mabhiriyoni makumi mapfumbamwe nemana nemazana matanhatu emadhora ($94.650 bhiriyoni) mukubhadhara zvikwereti pamwe chete uye mari yemasheya, nhamba inowedzera kukosha kwayo mumusika wemasheya kanomwe.
Kuti upedzise kutengeserana, Paramount Skydance yaizofanira kushandisa chikwereti chakawedzerwa zvakanyanyaChibvumirano ichi, chinokosheswa nemadhora anodarika mabhiriyoni makumi mashanu emadhora, chinoenderana nezvibvumirano nevatinoshanda navo vezvemari vakasiyana-siyana. Bhodhi reWBD rinoyambira kuti chimiro ichi chinowedzera mukana wekuti kutengeserana uku kusapedzwe, zvichizokanganisawo vane migove.
Uyezve, magwaro akagoverwa naWarner anosimbisa kuti Chipo chaParamount hachishande zvizereBoka rinotenga zvinhu rinenge riine kodzero yekudzikisa mutengo, kuunza mamiriro matsva, kana kutobvisa chero nguva shanduko yemasheya isati yapera. Kusava nechokwadi uku kunopesana nehurongwa hwakataurwa neNetflix, uhwo hutungamiriri hweWBD hunoona sehwakasimba uye hunogona kufanotaurwa.
Kana Warner akasarudza kutyora chibvumirano chatoitwa neNetflix osarudza nzira yeParamount, mutengo wekukundikana kwaizove wakakwira zvikuruKuverengerwa kwebhodhi remukati kunofungidzira kuti WBD inogona kumanikidzwa kufunga nezvemadhora mabhiriyoni mana nemazana manomwe emadhora (4.7 bhiriyoni) muzvirango nemari: mari inosvika mabhiriyoni maviri nemazana masere emadhora (2.8 bhiriyoni) mukubhadhara Netflix, mabhiriyoni gumi nemazana mashanu emadhora (1.5 bhiriyoni) nekuda kwekusapedza chibvumirano chechikwereti, uye imwe mari inosvika mamiriyoni mazana matatu nemakumi mashanu emadhora mubereko.
Zvichakadaro, mamwe maburi emvura anoratidza kuti Paramount yakaedza kusimbisa kuvimbika kwechikumbiro chayo nevimbiso yemunhu oga Chipo chemari inosvika mabhiriyoni makumi mana nemana emadhora kubva kuna Larry Ellison, kuburikidza neSkydance, chakawana rutsigiro rwakakosha. Pasinei nerutsigiro urwu, vatungamiriri veWBD vanotenda kuti chimiro chose chechibvumirano ichi chichiri chakasimba uye chiri kuisa panjodzi kugadzikana kwekambani panguva yakakosha yekuchinja kweindasitiri.
Nei Warner achitsamira paNetflix
Kudyara mari muNetflix hakusi kungosarudza mari chete. Kune timu yekutarisira yeWBD, inotungamirwa nebhodhi revatungamiriri vayo uye inotsigirwa nevatungamiriri vepamusoro vakaita saSamuel A. Di Piazza Jr., Kubatanidzwa kwacho nepuratifomu tsvuku "N" kunoenderana zviri nani nehurongwa hwavo hwehurongwaChibvumirano ichi chinosanganisira kubatanidza Warner Bros. Discovery pamwe neHBO Max muhurongwa hwayo hwepasi rose hweNetflix, pamwe chete nemari inosvika mabhiriyoni makumi masere nematatu emadhora.
Mubatanidzwa uyu unozviratidza se nzira inokurumidza yekuwedzera kusvika kwemakambani eWarner's pasi roseKunyanya muEurope, uko HBO Max yatova nevanhu vakawanda vakanyoresa munyika dzakadai seSpain, nyika dzeNordic, neCentral Europe. Kubatanidza macatalog emakambani ese ari maviri kunosimbisa kutengeswa kwemuno uye kuwedzera mutengo wezvigadzirwa zvemuEurope, izvo zvakakosha pakutevedzera mitemo yeEU yekuona neruzha.
Panyaya yekuona njodzi, Vatungamiriri veWBD vanotenda kuti kubatana neNetflix kunopa kuchengetedzeka kukuru kwekushanda kweNetflix. kupfuura kuda kutenga Paramount Skydance. Bhizinesi reNetflix rine hurongwa hwemari hwakagadzikana, mari inoyerera pamwe chete, uye chinzvimbo chikuru mumusika wepasi rose wekutarisa terevhizheni, zvinhu zvinoderedza mikana yekuti chibvumirano chisabudirire nekuda kwekushaikwa kwemari kana zvipingamupinyi zvisingatarisirwi.
Chirevo chaWarner chemukati chinotsigira kuti Chinonyanya kukosha ndechekuchengetedza kukosha kwevane migove kwenguva refukudzivirira mabasa ayo, nekugadzirwa kwavo, anogona kuisa mungozi ramangwana reboka. Mumamiriro ezvinhu emakwikwi makuru pakati pemapuratifomu uye kumanikidzwa kuri kuwedzera kwemitemo muEurope, kambani inosarudza kufambira mberi nemubatanidzwa atovepo mumusika uye ane ruzivo rwakaratidza mukuwedzera kwenyika.
Vakuru veNetflix, Ted Sarandos naGreg Peters, vakasimbisa pachena kuti Kusanganiswa kweNetflix neWarner kuchabatanidza simba "rinopindirana zvikuru"zvese mumafirimu uye munhevedzano uye zviri mukati mevateereri vese. Zvichienderana nepfungwa yavo, chimiro chitsva ichi chichavabvumira kupa zvigadzirwa zvakawanda mumafirimu uye pamasevhisi ekuparadzira, kusanganisira manejimendi e Mafirimu eWarner ane mazuva gumi nemanomwe, kugadzira mikana mitsva yevanyori vemafirimu nevatungamiriri uye kuchengetedza makwikwi pakati pemamwe magamba makuru akadai seDisney, Amazon kana mapoka makuru eterevhizheni ekuEurope.
Mhedzisiro paSpain neEurope: makatalogi, kugadzirwa uye makwikwi
Kubva pamaonero emuEurope, Kubatanidzwa kweNetflix neWarner Bros. Discovery kunogona kuva nemigumisiro yakakura. mukushandiswa kwezviri mukati, kunyanya mumisika yakakura senge Spain. Kubatanidzwa kweHBO Max neNetflix kwaizogadzira katalogu yakakura yenhevedzano, mafirimu, uye madocumentaries, zvichikwikwidzana zvakananga nezvipo zvakaita seDisney+, Amazon Prime Video, uye mapuratifomu emuno anosimudzirwa nevashandi vekutaurirana nemapoka eterevhizheni echinyakare.
MuSpain, uko HBO Max yatove iri mutambi mukuru mukusimudzira nyaya dzemunyika, Kubatanidzwa neNetflix kunogona kushandura kuonekwa kwemitambo yemuno pasi rose.Mafirimu nemafirimu ekuSpain anotsigirwa naWarner zvaizova nyore kusvika kune vateereri vepasi rose kuburikidza nezvivakwa zveNetflix, chimwe chinhu chakakosha zvikuru kumakambani ekugadzira akazvimirira.
Panguva imwecheteyo, Zvinogoneka kuti vakuru vemakwikwi vekuEurope nenyika vachanyatsoongorora mashandiro acho.Kusimbiswa kwepuratifomu ine simba guru, ine chinzvimbo chakasimba munyika dzakawanda dzeEU, kunogona kumutsa gakava pamusoro pekuwanda kwemusika, mamiriro ekuwana vatengi vemakambani echitatu uye kudzvanywa kunogona kudzikira pamitengo inobhadharwa yezvinhu zvine rezenisi.
Kune vanotepfenyura terevhizheni veruzhinji nevepachivande vekuEurope, pamwe nevanoita zveTV dzinobhadharwa, Kubuda kwekambani hombe yeNetflix-Warner kunomanikidza kufunga patsva nezvemaitiroZvinotarisirwa kuti pachava nekutarisisa kwakanyanya pane zvepakutanga, zvibvumirano zvekugadzira pamwe chete, uye kubatana kwetekinoroji kuti zvikwikwidzane zvakaenzana kuti vaoni vaone, avo vari kuwedzera kugovanisa nguva yavo pakati pemapuratifomu aripo uye masevhisi echinyakare.
Muchirevo ichi, Mitemo yeEurope inoda kuti zvinyorwa zvemuno zviwanikwe papuratifomu dzekuparadzira zvirimo zviwanikwe zvishoma Inogona kuita basa guru. Sangano idzva rinobuda mukubatanidzwa kwacho richafanirwa kuchengetedza kana kuwedzera mari yaro mumapurojekiti ekuEurope neSpain, izvo zvinogona kuvhura mikana yekuwedzera kune indasitiri yekuona nemavhidhiyo munzvimbo idzi, chero bedzi paine kutaurirana kwakaringana pakati pevagadziri nepuratifomu.
Paramount yatora chigaro chekumashure sezvo kumanikidzwa kwekutaurirana kuri kuenderera mberi
Pasinei nekuramba kakawanda, Paramount haisati yarega zviri pamutemo kufarira kwayo muWarner Bros. Discovery.Kambani iyi inogona kusarudza kuwedzera mari yayo kana kugadzirisa mamiriro ayo emari kuti iwedzere kukwezva. Zvisinei, nzvimbo yayo yekushanda iri kuderera sezvo nguva yekubatana neNetflix iri kufambira mberi uye matanho anodiwa emutemo nemakambani kuti ipedziswe akaenzana.
Vanoongorora indasitiri vanoti, kunyangwe paine mukana mutsva wekuwedzera mari, Dambudziko raParamount raizoramba richiri rekuti vangabhadhara sei mari yakawanda kudaro pasina kuisa panjodzi kugadzikana kwemari yayo. Kushandiswa zvakanyanya kwechikwereti, munzvimbo ine mubereko wakakwira, ndeimwe yenharo dzakasimba dzinopikisa iyi sarudzo.
Mukutaurirana kwayo nevanogovana masheya, bhodhi reWBD rakadzokorora kuti Chinangwa chikuru ndechekudzivirira kambani kuti isapinde mumatambudziko ekuva nezvikwereti zvakawandisa.Sekureva kwevakuru vakuru, kubatanidza kutora simba kukuru uye kwehasha nemaitiro aripo ekugadzirisa bhizinesi rekuona nemavhidhiyo zvinogona kugadzira dutu rakanaka kuboka.
Mushure mekuramba kwazvino, Paramount yakasarudza kuramba isina mukurumbira wakanaka uye haizotauri zvimwe kunze kwezviziviso zvepamutemo zvatoitwa. Kambani iyi ikozvino yakatarisana nedambudziko rekugadzirisa patsva hurongwa hwayo hwekukura, kungave nekutsvaga zvinangwa zvitsva zvekutenga kana nekusimbisa mapuratifomu ayo kuti arambe achikwikwidza mumusika wekutamba mitambo.
Panguva ino, Kubatana pakati peWarner Bros. Discovery neNetflix kuri kuchinja zvinhu. MuUnited States nemuEurope. Zvichimirira ruzivo rwekupedzisira rwemutemo nemutemo, zvese zvinoratidza kuti chikamu ichi chichafanirwa kuchinjika kune mamiriro matsva umo mapoka mashoma makuru epasi rose achanyanya kutarisisa chikamu chikuru chekugadzirwa, kugoverwa, uye kuratidzwa kwezviri mukati memavhidhiyo.
Hondo pakati peParamount neNetflix yekutenga Warner Bros. Discovery inojekesa chimwe chinhu: Kambani ine muridzi weHBO Max yasarudza kushandisa sarudzo yainoona seyakachengeteka uye inoenderana nehurongwa hwayo.Kunyangwe zvichireva kurega zvinopihwa zvakakwirira asi zvisina chokwadi. Kana kubatana neNetflix kukasimbiswa maererano nemitemo iripo, nzvimbo yevaraidzo nekutamba mitambo, kusanganisira muSpain nedzimwe nyika dzeEurope, ichagadziriswazve zvakanyanya, zvichimanikidza vatambi vese vari muchikamu ichi kuti vakurumidze kufamba.
