Kana iwe uchifarira fashoni yemazuva ese yeJapan, hazvigoneke kuti iwe hauna kunzwa nezvazvo Uniqlo, iyo yekuJapan zvipfeko brand yakashandura pfungwa yezvakakoshaIchi chinyorwa chave rudzi rwe "yunifomu yakajairwa" kumamirioni avanhu pasi rese nekuda kwemusanganiswa wayo wakasiyana wekureruka, tekinoroji yemachira, nemitengo inonzwisisika.
Kunyangwe pakuona kwekutanga zvingaite seimwe ketani yezvipfeko, Uniqlo yakawanda kupfuura chitoro chet-shirt chakachipaHwavo HupenyuWear huzivi, machira ehunyanzvi akaita seHEATTECH neAIRism, uye maitiro avo ekupfeka sechishandiso chehupenyu hwezuva nezuva zvakakonzera kuwedzera kwavo muJapan, Europe, America, uye yakawanda yeAsia, ine zvitoro zvinopfuura chiuru. Uye zvese izvi zvinobva kuchitoro chidiki chemhuri muYamaguchi Prefecture.
Chii chinonzi Uniqlo uye nei chave chakakurumbira?
Uniqlo ari ChiJapan fashoni brand inyanzvi mune basic style unisex zvipfeko uye zvishongedzoNdecheboka reFast Retailing textile group, rinotungamirwa naTadashi Yanai, uye rinotarisa pazvipfeko zvakapfava, zvakachekwa zvakanaka izvo zviri nyore kusanganisa chero nguva yegore, pasina kutsamira zvakanyanya pamaitiro anokurumidza.
Chinokosha pakubudirira kwavo ndechokuti Ivo vanodzora rinenge cheni yese, kubva pakugadzirwa kwechigadzirwa kusvika mukutengesa muchitoro.Izvi zvinovabvumira kuti vagadzirise chiyero chemhando-yemutengo, kuchengetedza hutano hwakanyatsoenderana, uye kugadzira zvipfeko pamwero mukuru uyo, kunyangwe zviri nyore, zvakanyatso funga nezvekugadzira patani, zvigadzirwa, uye nyaradzo.
Panzvimbo pekukuputira ne "mwaka" miunganidzwa inopera mumavhiki mashoma, Uniqlo iri kubheja pa back wadhiropu zvichibva pane t-shirts, jeans, shati, majuzi uye chipfeko chemukati chinoshandaPfungwa ndeyokuti iwe unovaka yako pachako maitiro kubva kune iwo ekutanga mabhuroki ekuvaka, kusanganisa uye kushandisazve zvipfeko zvakafanana gore negore.
Chimwe chinhu chakawedzera mukurumbira wake ndeye musanganiswa we advanced textile tekinoroji ine minimalist dhizainiZvigadzirwa zvakaita se HEATTECH thermal line, machira anotonhorera eAIRism kana Ultra Light Down ultralight down jackets ndizvo zvinotengeswa zvakanyanya, kunyanya muJapan, asiwo mumisika yakaita seSpain, United Kingdom kana United States.
Mavambo eUniqlo uye shanduko yeFast Retailing boka
Mabviro eUniqlo anogona kuteedzerwa kumashure kubhizinesi remhuri yaTadashi Yanai. Muna 1949 baba vaYanai vakavhura chitoro chinosona chevarume chinonzi Ogori Shoji muUbe (Yamaguchi Prefecture).Tadashi akabatana nekambani muma70s uye, nekufamba kwenguva, akatanga kuipa shanduko huru.
Chinjo huru yakasvika pana June 2, 1984, apo Yanai akavhura chitoro chembatya nemidziyo muHiroshima chinonzi Unique Clothing WarehouseYakanga iri pfungwa yemhando ye "warehouse" ine chimiro chekuzvishandira uye kupa kwezvipfeko zvemazuva ese pamitengo yakaderera, chimwe chinhu chinokwezva kuruzhinji rweJapan panguva iyoyo.
Nguva pfupi yapfuura, zita rakareba rakarerutswa uye rakabatanidzwa seUniqlo, chidimbu chakamuka, maererano nenhoroondo yakakurumbira yechiratidzo, semugumisiro wekukanganisa kwehutungamiri mukunyora kwechiratidzo chekutengeserana muHong Kong, uko "C" ye "Clothing" yakashandurwa kuva "Q". Mugumisiro wacho wakanga uri zita pfupi, riri nyore kurangarira rine hunhu hwaro, iyo yaizopedzisira yava chiratidzo chepasi rose.
Munguva ye1990s, kambani yakaona kuwedzera kwemeteoric mukati meJapan. Muna 1994 yakanga yatosvika pazvitoro zvinosvika zanaZvizhinji zvezvitoro izvi zvaive munzvimbo dzekutengesera, uye modhi yavo yekubuda nemitengo yakagadziridzwa yakaramba ichishanda zvinoshamisa. Mukupera kwemakumi mapfumbamwe, ichienderana neIPO muna 1997, zano iri rakanyatsoongororwa.
Fast Retailing yakasarudza kuti Uniqlo inofanira kushandurwa kuita mhando yepasi rose yefashoni yekutanga ine dhizaini yayoIchibva kure neiyo yakapfava yekubuda modhi yemamwe mabhureki, yakatanga kuendesa chikamu chekugadzirwa kwayo kuChina, ichigadzira yakasarudzika miunganidzwa, uye kuvhura zvitoro zvikuru mumaguta, pachinzvimbo chekuzvimisira kunze nenzvimbo dzekutenga.
Iyo chaiyo boom yakauya muna 1998 nekuburitswa kwe jaketi remvere pamutengo wepamusoro-wemakwikwi (1.900 yen)Nguo idzodzo dzakava chiitiko chenyika, kutengesa mamiriyoni emayuniti uye kuisa Uniqlo pakati pemepu yefashoni yeJapan. Kubudirira ikoko kwakaisa hwaro hwewedzero yenyika yose yakatevera.
Muna 2006, mushure mekukura kwakanyanya, Uniqlo yakanga yatowedzera huwandu hwezvitoro muJapan zvakapetwa kashanu zvichienzaniswa nemakore gumi apfuura. Uye yave kutanga kuveza niche mumisika inoda seUnited States. Kwangopera gore rimwe chete, muna 2007, mari yekutengesa yemhando yakapfuura madhora bhiriyoni gumi, ichiisa Fast Retailing seboka rechishanu rakakura machira pasirese, kuseri kwehofori dzakaita seGap, H&M, Inditex, uye L Brands.
Values, LifeWear philosophy uye chiono cheJapan chekupfeka
Uniqlo inopfupisa maitiro ayo ekupfeka mune imwe pfungwa: LifeWear, chaizvoizvo "hembe dzehupenyu"Izvo hazvisi zvekutangisa zvipfeko zvechimwe chiitiko kana muitiro unopfuura, asi nezvekugadzira yakanaka mhando yekutanga iyo inokushandira iwe zuva rega rega, kwemakore, mune chero mamiriro ezvinhu.
Uzivi uhwu hwakavakirwa pambiru nhatu dzakajeka: nyore, kunaka uye hupenyu hurefuZvipfeko zvakagadzirirwa kuderedzwa, pasina logos yakanyanyisa, yakanyatsogadzirwa, uye yakagadzirwa nemicheka yakasimba, saka iwe unogona kuzvipfekedza kwenguva yakareba pasina ivo vanobuda kunze. Pane hukama hwakajeka kune dzakajeka dzechiJapan tsika dzakadai sekureruka, kushanda, uye kuremekedza zvinhu zvatinoshandisa mazuva ese.
Nobuo Domae, aimbova CEO weUniqlo USA, akatsanangura kuti mhando inosanganisa mazano maviri akakosha echinyakare chiJapan tsika: "Shun" uye "kino-bi"Shun inoreva "nguva yakafanira" uye izvo zvinoenderana nezvazvino; ndiko kuti, mbatya dzakapfava asi dzakagadziridzwa dzinoenderana nezvido zvazvino. Kino-bi, kune rumwe rutivi, chaizvoizvo inoreva mubatanidzwa wekushanda uye runako, kuitira kuti kushanda kunoratidzwa nenzira yakarongeka, inowirirana, uye inenge iine unyanzvi.
Chiratidzo ichi chinonyatso kuratidzwa mune quote kubva kuna Tadashi Yanai, purezidhendi, CEO uye general maneja weFast Retailing: "Chinja zvipfeko. Chinja zvinotendwa nevakawanda. Shandura nyika." Kwaari, zvipfeko zvezuva nezuva zvine simba guru rekushandura, kubva pamabatiro atinoita vamwe kusvika pakushandisa kwatinoita.
Ndicho chikonzero Uniqlo iri kuisa mari yakawanda mu Kugara kutsva muzvinhu uye maitiroMatekinoroji akaita seHEATTECH, AIRism, kana Ultra Chiedza Pasi haana kusikwa kuti atonhore kupfuura makwikwi, asi kugadzirisa matambudziko chaiwo: kunzwa kutonhora kushoma nemazitanho mashoma, kudikitira uye uchiri kunzwa kuoma, kana kufamba nemabhachi asingatore hafu yemutoro wako.
Uniqlo's nyeredzi zvigadzirwa: tekinoroji, basics uye kubatana
Kana iwe ukapinda mune chero chezvitoro zvemhando, unoona vaine zvese: kubva nyore t-shirts kusvika pasi majasi, kusanganisira jeans, underwear, uye accessories. Kunyange zvakadaro, Kune mimwe mitsara yechigadzirwa yave yechokwadi mifananidzo yeUniqlokungave kuri nekuda kwekwaniso yavo yetekinoroji, dhizaini yavo, kana kudyidzana kuseri kwavo.
Kuti unzwisise kuti sei vanhu vazhinji vachiva mafani eiyo brand, zvakakodzera kuti uongorore kuunganidzwa kwayo kwakanyanya.Izvi ndizvo zvinhu izvo vatengi vazhinji vanodzokorora nguva nenguva kana vaona mashandiro avanoita zuva nezuva.
HEATTECH: zvipfeko zvinopisa zvinokuchengeta uchidziya pasina kuwedzera kuwanda
Iyo HEATTECH muunganidzwa ingangoita Uniqlo inonyanya kuzivikanwa mutsara uye imwe yekubudirira kwayo kukuru kwekutengeseranaAya mahembe emukati, leggings, masokisi, uye dzimwe hembe dzepasi dzakagadzirirwa kuchengetedza kupisa kwemuviri pasina kudiwa kwembatya dzakakora kana dzakawanda.
Chinokosha chiri mumucheka wehunyanzvi wakagadzirwa pamwe chete nekambani yeJapan Toray. HEATTECH fibers inotora hunyoro kubva mumuviri uye inoishandura kuita kupisakugadzira kudziya kwekuwedzera kushoma. Kunowedzerwa kune iyi elasticity, kupfava, uye kureruka, zvichiita kuti ive yakasununguka sechigadziko muchando.
Mukati meHEATTECH kune akati wandei mazinga ekudzivirira: iyo yakajairwa vhezheni, Yakawedzera Kudziya uye Ultra KudziyaYekutanga yakakwana kuchando chakapfava kana kutakura mumba, nepo shanduro dzinodziya dzinoshanda zvinoshamisa mumamiriro ekunze anotonhora kana nzendo dzechando, kunyanya kana iwe usingade kutakura huremu hwakawandisa.
MuJapan, uye nekuwedzera muEurope, zvipfeko izvi zvave zvakakurumbira "manomano" kuti urarame mwedzi inotonhora zvakanyanya muchimiro pasina kusungirirwa muzvikamu zvine chiuru. Kune avo vanofamba mumatsutso kana chando, HEATTECH inowanzova yakakosha kutenga..
AIRism: kutonhora uye kufema kwekupisa uye hunyoro
Kumhiri kwakatarisana kweiyo spectrum kubva HEATTECH ndiyo AIRism mutsara. Pano, chinangwa hachisi chekudzivirira kutonhora, asi kubudirira Micheka yakanyanyisa kufema inoita kuti ganda rive rakaoma uye rinotonhorerakunyangwe kuchipisa zvakanyanya kana mwando usingatsungirike.
Mbatya dzeAIRism dzinobva kuhembe dzemukati dzakareruka kusvika kune zvipfeko zvemukati, maT-shirts ekutanga uye zvimwe zvipfeko zvakagadzirirwa kupfeka kwemazuva ese uye kuita basa rakareruka. Fiber yayo yekupedzisira-yakatsetseka inobata ziya, inoomesa nekukasira, uye yakapfava zvakanyanya pakubatwa.kudzivisa kusvuuka uye kunamira sensations.
Uye zvakare, akawanda mamodheru anobatanidza kunhuhwirira-resistant zvivakwa, zvichiita kuti zvive zvakanyanya kunakidza kune chirimo chine mwando semuJapan kana maguta anopisa zvikuruMaererano nechiitiko chevafambi vakawanda, zvipfeko izvi zvinoshamisa nokuti unonyatsoona mutsauko: unodikitira, asi iwe hauna manzwiro iwayo e-t-shirt yakanyorova uye inorema.
Naizvozvo, kana ukaronga kuenda kuJapan pakati pezhizha kana kugara munzvimbo inodziya, AIRism inokurumidza kuva imwe yeaya anofanirwa-kuva nawo kuti unopedzisira washandisa anenge mazuva ese.
Ultra Chiedza Pazasi: Ultra-yakareruka uye iri nyore kutakura pasi
Imwe mbiru huru yeUniqlo ndeye Ultra Chiedza Pasi (ULD), mutsara wavo we ultralight down vests, jaketi nemapakiImbatya dzakatetepa uye dzakareruka zvakanyanya izvo, zvisinei, zvinopa nhanho inoshamisa yekudziya kwehuremu hwadzo hwakaderera.
Chinonyanya kushamisa ndechekuti Aya mabhachi anogona kupetwa uye kuchengetwa muhombodo diki inosanganisirwa nechipfeko.Vafambi vazhinji vanovada chaizvo nekuda kwechikonzero ichocho: havatore chero nzvimbo musutukesi kana bhegi, asi vanokuchengetedza kana kuchitonhora husiku kana pakati pemazuva.
Rudzi urwu runosanganisira mhando dzevarume, vakadzi nevana, dzine hurefu hwakasiyana uye mavara, uye yave imwe yezvigadzirwa zvinonyanya kuzivikanwa, kunyanya muJapan, uko "ultralight down jacket" inofanana neUniqlo.
Kana iwe uchida kufamba chiedza kana kugara ne capsule wardrobe, Nguo dzeULD dzinokwana zvakakwana mune iyo pfungwa yehukuru hwakasiyana-siyana nehuwandu hushoma, chimwe chinhu chakanyanya kuenderana neiyo LifeWear philosophy.
UT: Pop Culture Graphic Tees
Kupfuura zviri pachena zvekutanga, Uniqlo yakazvivezerawo niche mukati mepop tsika nekuunganidza kwayo UT. UT (Uniqlo T-shirts) ndiwo mutsara wegraphic t-shirts ane madhizaini akafemerwa nemanga, anime, firimu, art, mamuseum uye ese marudzi etsika mifananidzo..
Mune aya akakosha kuunganidzwa, zvakajairika kuona kushandira pamwe nemarezinesi ane simba se Star Wars, Marvel, Studio Ghibli, Pokémon kana kunyange Louvre museumMadingindira ane chekuita netsika dzechiJapan zvakare anowanzo kuoneka, kubva kuukiyo-e anodhinda kubva kunguva yeEdo kuenda kune motifs ane chekuita nesake, chitima cheshinkansen bullet, kana mavara emuno saHachiko.
UT jerseys anogara achichinja, aine nyowani nyowani dzinowanzo tengeswa nekukurumidza pakati pevateveri nevateresi. Zvakajairika kune avo vanoenda kuJapan kuti vadzoke vaine akati wandei UT jerseys sezviyeuchidzo.Kunyangwe ichibva kune yavo yavanoda anime akateedzana, anodikamwa hunhu, kana kushandira pamwe nemhando nemamuseum.
Uye zvakare, Uniqlo iri kuvhura UT kune ese mazera, saka Hazvishamisi kuona zvakaunganidzwa zvevana zvine Disney kana JR zvitima zvichibhururuka kubva pamasherufu. mukati memazuva, kunyanya pakati pemhuri uye vanofarira njanji yeJapan.
Kudyidzana nevagadziri uye iyo Uniqlo U mutsara
Chimwe chezvinhu zvinokwezva zvemhando iyi kubatana kwayo nemazita makuru mumafashoni epasirese. Uniqlo yakashanda nevagadziri uye vakagadzira vakaita saJil Sander, Inès de la Fressange, JW Anderson, Marimekko, Alexander Wang, Clare Waight Keller, naChristophe Lemaire., pakati pevamwe.
Aya macapsule akaunganidzwa anosanganisa Uniqlo's minimalist uye inoshanda DNA nemutauro wemugadziri wega wega. Mhedzisiro yacho inowanzoita nhevedzano yezvipfeko zvakanyanya, zvine mapatani akasiyana, mavara, uye magadzirirwo emhando izvo zvinozvisiyanisa kubva kune yenguva dzose mutsara wekutanga, uchichengetedza kutaridzika kwakabatana. mitengo inokwanisika kupfuura yechinyakare mhando dzemhando.
Kudyidzana neJW Anderson (creative director weLoewe) kwakanyatsobudirira, nekuunganidzwa kwevarume nevakadzi kunobatanidza. MaBritish classics akadudzirwa zvakare mukiyi inoshandaKuunganidzwa kwavo kwekutanga kwakatangwa muna 2017 nenguvo makumi matatu nematatu uye, kubvira ipapo, yakadzokororwa mwaka nemwaka nekubudirira kukuru.
Pakati pekubatana uku, Uniqlo U inomira pachena, mutsara usingaperi unotungamirwa naChristophe Lemaire. Uniqlo U inopa "akakwira" masikirwo, ane akachena silhouettes, akanyatsosarudzwa mavara, uye machira akagadzirirwa kugara.Kune vazhinji vateveri veiyo brand, iyi mutsara ndiyo yakanakira nzvimbo yekusangana pakati peyakaomesesa dhizaini nemweya unoshanda weUniqlo.
UTme !: Gadzira yako wega t-shirts uye mabhegi e tote
Kune avo vari kutsvaga chimwe chinhu chakasarudzika, Uniqlo ine UTme! Yavo pane-inoda customization sevhisi yema t-shirts uye mabhegi e tote.Kuburikidza nenharembozha kana makiosks anodyidzana muzvitoro zvakasarudzwa, unogona kugadzira yako dhizaini nekuidhinda ipapo ipapo.
Iyo system iri nyore: Iwe unogona kurodha mafoto ako, kunyora mameseji nemafonti akasiyana uye mavara, uye kuwedzera zvimiti kubva muraibhurari hombe yemifananidzo.Zviwanikwa izvi zvinosanganisira mavara kubva kuUT kubatirana (Disney, Pokémon, zvichingodaro) uye motif dzemuno, semuenzaniso madhizaini ane chekuita nenharaunda dzakati kana mifananidzo yemuguta.
Uye zvakare, zvinokwanisika kutamba nezvinoonekwa senge pendi splashes, mosaics, kukanganisa uye akasiyana mafomu ekuumbwa. Zvose zvinogona kugadziriswa zvakasununguka pamusoro penguvo kuti zvibudirire dhizaini yakasarudzika. iyo inoratidza zvaunofarira, kusekesa kwako, kana kungoyeuka rwendo.
UTme! inowanikwa zvakanyanya muzvitoro zvemhando yepamusoro uye zvitoro zvikuru muJapan, uko kazhinji kune nzvimbo dzese dzakatsaurirwa chiitiko ichi. Kana ukauya "kungotarisa" unogona kupedzisira wava nenguva yakanaka kugadzira t-shirt yako.
Zvimwe zvinokurudzirwa zvakakosha kubva kuUniqlo
Kupfuura iyi mitsara yemureza, iyo brand inozvirumbidza huwandu hwezvigadzirwa zvinonyatso kuvharira kuzvipira kwayo kune kushanda, kunaka uye dhizaini isina nguvaIvo havana kupenya senge anime muunganidzwa, asi avo vanovaedza vanowanzo dzoka kune zvimwe.
- Supima cotton T-shirtsSupima ndeyepamusoro-mhando, yakawedzera-yakareba staple donje yakapfava uye yakasimba. Basic T-shirts akagadzirwa kubva kune iyi chinhu kwete kungonzwa kunakidza paganda, asiwo Vanochengeta ruvara rwavo uye chimiro zviri nani mushure mekugezwa kwakawandakuve wadhiropu yakasimba kwazvo pamutengo unonzwisisika.
- Akanaka kuruka akasvetukaUniqlo inoshanda neakawedzera-yakanaka merino wool uye zvakare ne100% cashmere, inopa Huremu, majuzi akapfava ane reshiyo yemhando-yemutengo yakaoma kurova.Extra-fine merino wool haina kuvava uye inoshanda zvakasiyana-siyana, nepo cashmere iri imwe yenzira dzinodhura dzekuwana ichi chinhu chakakosha.
- Selvedge jeansMucherechedzo unotengesa jeans yakagadzirwa ne selvedge denim, jira repamusoro uye rinogara rakasimba, iro Inochembera zvirinani uye inowana hunhu nekushandisaYavo selvedge Jeans ine mutengo wemakwikwi zvichienzaniswa nemamwe ma brand brand.
Uniqlo kuwedzera kwepasirese uye kuvapo munyika inotaura Spanish
Mushure mekuzvimisikidza muJapan, Uniqlo yakatanga kutarisa kunze. Misika yekutanga yepasirese yaive United Kingdom (2001) neChina (2002)Panyaya yeChina, mhando yacho yakagamuchirwa zvinoshamisa, kusvika pakuvhura mazana ezvitoro mumaguta makuru uye kuita kuti nyika ive imwe yembiru dzayo kunze kweJapan.
Kubva ipapo, kuwedzera kwakaenderera mberi kune dzimwe nzvimbo dzeAsia dzakadai se South Korea, Hong Kong neMalaysiauko iyo pfungwa yemhando yekutanga inokwana zvakanyanya nevateereri vaitsvaga dzimwe nzira dzechinyakare kukurumidza fashoni.
MuUnited States, Uniqlo yakatanga kuedzwa ne nzvimbo nhatu dzenguva pfupi muna 2005Gore rakatevera, yakavhura chitoro chayo chekutanga chikuru chekugara muSoHo, Manhattan, New York, uye kwekanguva yakaisa huvepo hwayo zvachose munzvimbo iyoyo, ine zvitoro paFifth Avenue nenzvimbo dzekutenga dziri pedyo.
Kubva 2012, mhando yanga ichiwedzera yayo US network kumaguta akadai Boston, Chicago, Philadelphia, Los Angeles, uye San FranciscoMunguva pfupi yapfuura, mukupera kwa2024, kuvapo muTexas kwakasimbiswa nezvitoro zvishanu zvitsva muHouston neDallas, uye nzvimbo itsva dzekutengesa dzakavhurwa muCalifornia, mumaguta akadai seSan Diego, Sacramento neSan Jose.
Nhasi, Uniqlo iripo munyika dzinopfuura gumi neshanu muAsia, America, Europe neOceanianezvitoro zvinosvika 1.500. Zvese zviitiko kunze kweJapan zvinotungamirwa kuburikidza neUniqlo International division, iyo inoronga kuwedzera, kuchinjika kumusika wemuno uye mufananidzo wepasi rose wechiratidzo.
Munyika inotaura Spanish, parizvino Spain ndiyo chete nyika ine zvitoro zve UniqloKupinda kwacho kwakatanga kuitika kuburikidza nechitoro chepamhepo, chakagoneswa peninsula muna 2016, uye kusvetuka kukuru kwakauya nekuvhurwa kwechitoro chekutanga muBarcelona, ​​​​paPaseo de Gracia, munaGunyana 20, 2017.
Kubva ipapo, iyo Spanish network yakakura kuti isanganise zvitoro zvina muBarcelona (Passeig de Grà cia, Glòries, La Maquinista uye Diagonal) uye vatatu muMadrid (Goya, Gran VÃa, uye Paseo de la Castellana). Boka iri rakazivisawo hurongwa hwekuenderera mberi nekuwedzera mune mamwe maguta makuru munyika, nekuvhurwa kwakarongwa kuZaragoza kutanga muna 2026.
Kune avo vanogara kuSpain kana kufamba kazhinji, izvi zvinoreva kuti Hauchadi kuenda kuLondon, Paris kana Tokyo kuti utore maoko ako pane zvekutanga zvemhandouye kuti zviri kuwedzera kuve nyore kubatanidza LifeWear muwadhiropu yako yemazuva ese.
Unofanira-kushanyira Uniqlo zvitoro muJapan
Kana iwe ukaenda kuJapan uye iwe uchida fashoni (kana kungoda kugadzirisa ako mabhesikisi), kushanyira Uniqlo chitoro kunova kunenge kunofanirwa-kuita. Kune zvitoro zvakapararira munyika yose, uye zvizhinji zvacho zvine zvinhu zvinokosha zvikuru.kungave kuri nekuda kwehukuru hwavo, dhizaini yavo yemukati, kana masevhisi avanopa.
Tokyo: Ginza, Harajuku, Asakusa uye Yokohama
Chimwe chezvitoro zvinokatyamadza zvemhando yacho chiri muguta guru reJapan: Uniqlo Ginza, chitoro chayo chepamusoro muTokyoIyo inogara isingasviki gumi nembiri pasi uye inosanganisa hombe yechigadzirwa kusarudzwa neinoyevedza yemukati dhizaini, inokodzera kurongeka kwenharaunda. Ndiyo nzvimbo yakakwana yekuongorora iyo yese Uniqlo renji muchivakwa chimwe chete.
Imwe inokurudzirwa zvikuru kumira ichitoro che Harajuku, iri munzvimbo yekutenga neHarajuku yakananga mhiri kubva kuYamanote Line chiteshiKunze kwehukuru hwayo, inomira kunze kwekuve nenzvimbo yakazara yakatsaurirwa kuUTme! sevhisi, kwaunogona kugadzirisa t-shirts uye mabhegi e tote kwemaawa, uchitamba nemadhizaini nemhedzisiro.
Mudunhu reAsakusa, kune chitoro chidiki, asi chine runako rwakakosha. Iyo Asakusa kumisikidzwa inopa rukudzo kune tsika yemuno uye yekare dhizaini yeJapan.inobatanidza zvinhu zvechinyakare mukushongedza uye kazhinji inopa yakasarudzika UT miunganidzwa ine motifs yakabatana nevavakidzani nematemberi ayo.
Munharaunda yeYokohama yakavakidzana, Uniqlo yaenda nhanho mberi nechitoro chakasarudzika. Iyo inzvimbo yakagadzirirwa sepaki, ine masiraidhi, kukwira madziro uye nzvimbo dzekutamba dzakabatanidzwa muchivako chacho.Kushanya kunonakidza kune vese vanoda zvekutengesa zvivakwa uye mhuri dzine vana, uye zvakare ine GU chitoro, chimwe cheiyo Fast Retailing boka remhando.
Kyoto: Kawaramachi neKyoto Station
MuKyoto, chitoro chikuru cheiyo brand chiri munzvimbo ye Kawaramachi, imwe yenzvimbo dzekutengeserana dzegutaIyo inogara pasi akati wandei uye inopa yakakura kwazvo mhando yezvigadzirwa zveUniqlo mune yaimbova guta guru, yakanakira kusanganisa zuva rekutenga nekufamba mukati meguta.
Pamusoro pezvo, padyo nekubuda kweHachijo, kumaodzanyemba kweKyoto Station, unowana imwe shopu inonyanya kubatsira kune vafambi. Iyo haina kukura seKawaramachi, asi nzvimbo yayo mukati mechiteshi chiteshi inoita kuti ive nyore kumira. Kune avo vanopfuura nemuguta nechitima uye vanoda kuunganidza HEATTECH, AIRism, UT t-shirts kana jekete rezasi rinorema paminiti yekupedzisira.
Osaka: Umeda uye Shinsaibashi
MuOsaka, chinonyanya kukwezva ichitoro chiri mukati Links Umeda, mureza wakavhurwa muna Gumiguru 2025Inogara pauriri hwekutanga neyechipiri hwenzvimbo yekutengesa uye yave chitoro chikuru cheUniqlo kumadokero kweJapan. Pamusoro pesarudzo yakajairwa, iwe zvakare uchawana zvigadzirwa kubva kune mamwe mabhureki mukati meboka, akadai sePLST, Comptoir des Cotonniers, uye Princess Tam Tam.
Chitoro ichi muUmeda chinomirawo pachena nekudyidzana kwacho nemasangano emuno. Kunyanya kukosha kudyidzana kwayo neHankyu njanji kambani uye neICOCA yekufambisa kadhi uye mascot ayo.Tsanangudzo inozofadza avo vanonakidzwa nenyika yezvitima zveJapan uye magadzirirwo ekutanga ane chekuita nezvekufambisa.
Ukuwo, chitoro che Kwemakore, Shinsaibashi yaive iyo Uniqlo yainyanya kutaurwa munharaunda yeKansai.Kunyangwe isiri iyo hombe, ichiri kugara ina pasi uye inopa yakanakisa sarudzo yezvinhu, kusanganisira nzvimbo yakanaka yakatsaurirwa kuUTme! kuti ugadzirise ako ega t-shirts uye mabhegi e tote.
Chero guta raunoshanyira, kazhinji pane Uniqlo iri padyo. Kana ukatsvaga paGoogle Mepu, ingonyora "Uniqlo" kuti uwane zvitoro zviri padyo.Uye saka tora mukana werwendo kuti uzvionere wega izvo zvakakosha nezveketani iyi yakakunda mawodhiropu akawanda muJapan nepasirese.
Kuburikidza nenhoroondo yayo, machira ayo etekinoroji, kudyidzana kwayo nevagadziri vakakura uye nekuwedzera kwayo muhafu yepasi, Uniqlo yakakwanisa kushandura zvipfeko zvekutanga kuita chimwe chinhu chinonakidza kupfuura chazvinotanga kuoneka.Kuzvipira kwavo kuLifeWear, kusanganisa kushanda, dhizaini iri nyore uye mitengo inonzwisisika, inotsanangura chikonzero nei mamirioni avanhu achitendeukira kuzvitoro zvavo pavanenge vachida zvipfeko zvinongoshanda, mungave mumigwagwa yeTokyo, muBarcelona subway kana mumigwagwa mikuru yeTexas.
