Indasitiri yekugadzira yeBrazil iri kusangana nekukura uye, panguva imwecheteyo, nguva yakaoma: iri kukura, kusiyanisa, uye kuwana kukosha muGDP, uku ichisimbisa basa rayo remagariro seinjini yekubatanidzwa uye basa. Munyika umo kusika chinhu chakakosha chehupfumi, Brazil inosanganisa ruzhinji mitemo, tarenda uye glocalization kukurumidza kushandura uye kukwira manera munhandare yepasi rose.
Iyi ecosystem inobudirira pazviitwa-zvakavakirwa pazivo-dhizaini, fashoni, kugadzirwa kwezvinonzwika, mimhanzi, kushambadza, zvivakwa, dzidzo, matekinoroji matsva, uye nezvimwe-zvichipa kukosha kuburikidza nekodzero, zviratidzo, uye patents. Maererano nemashoko akaunganidzwa, hupfumi hwekusika hunotomirira 3,59% yeGDP yeBrazil muna 2023 uye inoverengera anopfuura miriyoni 1,26 mabasa epamutemo; mamwe masosi anoratidza mupiro we2,91% yeGDP uye inodarika mabhiriyoni makumi mana nematatu emadhora pagore, ichiratidza nzira dzakasiyana uye yekuyera nguva iyo, yakatorwa pamwechete, Vanonongedzera kunzira inoenda kumusoro.
Ko hupfumi hwekusika hunosanganisirei uye nei zvine basa?
Upfumi hwekugadzira hunonzwisiswa seti yezviitwa zvehupfumi zvichibva paruzivo rwemari, hunyanzvi, uye kusikwa kwekukosha kwechiratidzo netsika. Zvinosanganisira, pakati pezvimwe, dhizaini, kuvaka, kushambadza, midhiya mitsva, hunyanzvi hwekuona, firimu, zvishongo, mimhanzi uye mamuseumkugadzira jira rinogadzira rine simba rakasimba rekugadzira basa, kukwezva kutengesa kunze kwenyika uye kukurudzira kuzivikanwa.
Pachiyero chepasi rose, iyo data inoisa maitiro ayo kutenderera 3,1% yeGDP yepasi rose uye 6,2% yebasaMasangano ekugadzira netsika anoshandisa vanhu vangangosvika miriyoni makumi mashanu, kunyanya vechidiki vane makore gumi nemashanu kusvika makumi maviri nemapfumbamwe. Uyezve, maererano nefungidziro dzepasi rose, pakazosvika gore ra2024 kukura kwavo kwakawedzera zvakapetwa kaviri kumaindasitiri echinyakare, uye kukosha kwemusika kwezvigadzirwa zvekugadzira kwakasvika. 2,9 trillioni yemadhora, ine mukana wekupfuura 4,3 trillion panosvika 2033.
Mukutengeserana kunze kwenyika, United Nations Conference on Trade and Development (UNCTAD) inoratidza kuti zvigadzirwa zvekugadzira zvakaverengera zvingangoita 3% yezvose zvinotengeswa kunze kwenyika uye masevhisi ekugadzira anomiririra 21% yesevhisi yese, chiratidzo chakajeka chekuti kusika ndeye vector yekukwikwidza iyo inocheka nepakati akawanda kukosha maketani.
Mienzaniso yeminda yekugadzira iripo muhupenyu hwemazuva ese hwehupfumi hwakasiyana uye inosanganisira zvese zvechinyakare uye zvedhijitari zviitiko, kufambisa kupindirana kwetsika, tekinoroji, uye yakakwirira-yakawedzerwa masevhisi. Musanganiswa uyu ndizvo izvo, nekuwedzera kusimba, zvinosimudzira shanduko ine pundutso nekusimudzira magariro evanhu.
- Dhizaini uye fashoni
- Kushambadzira, kushambadzira uye midhiya
- Audiovisual, firimu uye mimhanzi
- Architecture, arts uye nhaka
- Creative tekinoroji uye midhiya mitsva
Brazil: yakagadziridzwa manhamba uye uremu muGDP
Iko fungidziro yazvino kubva kumepu yechikamu inoratidza kuti Creative Indasitiri inomiririra 3,59% yeGDP yeBrazilMuna 2023, maindasitiri ekugadzira akagadzira R$393,3 miriyoni uye vakashandisa vanopfuura mamirioni 1,26 nyanzvi, nekukura kwebasa kwe6,1% (inoda kupeta avhareji yenyika ye3,6%). Mamwe masosi anoshuma kuti maindasitiri ekugadzira anotobatsira 2,91% yeGDP uye inodarika mabhiriyoni makumi mana nematatu emadhora pagore, nhamba dzinogona kunge dziri nekuda kwenzira dzakasiyana, asi zvese zvinopindirana mu kubatanidzwa kwechikamu.
Munzvimbo, hupfumi hwedunhu hweSão Paulo (5,3% yekugadzira mupiro kuGDP yayo), Rio de Janeiro (5,2%), Federal District (4,9%), uye Santa Catarina (4,2%) inomira pachena, zvese pamusoro peavhareji yenyika. Dunhu reSoutheast rinotarisa 61,1% yemabasa ekugadzira, pamusoro pe 48,2% inomiririra mumabasa akazara, izvo zvinosimbisa kusimba kwekugadzira kwemasumbu ayo emudhorobha uye anobereka.
Kufambira mberi kwenguva refu kwakakoshawo: kubvira 2004, apo chikamu chisina kukwana 2,09% yeGDPHuremu hwayo uye kusiyana-siyana kwakawedzera. Uku kusimba kunotsigirwa nehurongwa hweveruzhinji, kurongeka kukuru kwemasangano, uye kudiwa kuri kukura kwemasevhisi etsika uye tekinoroji munharaunda yese.
Chirevo ichi chinocherekedzawo kuti nhamba yakakosha yevashandi vekugadzira vanoshanda muzviitiko izvo musimboti wacho usiri 'kusika': kupfuura vanhu miriyoni imwe Inotamba mabasa ekugadzira mukugadzira, chikafu, machira, kana simbi, izvo zvinosimbisa kuchinjika kwekugadzira, kutaurirana, uye zvedhijitari mu kukwikwidzana kwemaindasitiri.
Mitemo yeruzhinji, zvirongwa uye masangano anoita mutsauko
Brazil yakatumira nzira dzekutsigira dzakakura nekufamba kwenguva. Zvirongwa zvakadai se Rouanet Mutemo y kurarama tsika Vanopa kurudziro, mari, uye kusvika nharaunda; uyezve, pane zvirongwa zvekupikisa piracy, kusikwa kwe national culture fund nekudyara mudzidzo nemikana yemataundi madiki, uko tsika dzinobatsira mukubatana kwevanhu uye budiriro yenzvimbo.
Zviremera zvakati kuti kubva kuBrazil neSpain zvakatora chikamu mugakava richangoburwa pamuzinda weOrganisation of Ibero-American States (OEI): Mariano Jabonero (OEI), Jorge Viana (APEX), Orlando Leite (Mumiriri weBrazil muSpain), Marcio Tavares (Mutevedzeri weGurukota reTsika reBrazil), pamwe chete Raphael Callou (OEI), Santiago Pellón (AECID), José Andrés Torres Mora (Spanish Cultural Action) uye Eudald Espluga uye Casademont (Spanish State Secretariat yeTsika). Kupindira kwakabvumirana pamusoro pekudiwa peripheral culture infrastructuredzidzo inosanganisirwa uye kudzivirira kwakasimba kwekodzero uye kodzero dzepfuma yehungwaru.
Muchokwadi, zvakasimbiswa kuti kusakwana kwekuchengetedza pfuma yepfungwa kwakaderedza kusimba kwezvirongwa zvakawanda, zvichiita kuti zvive nekukurumidza kusimbisa kukosha kwemusiki. Mutevedzeri weGurukota Márcio Tavares akasimbisa kuti Brazil yakawana a kunyora mari yeruzhinji kwemafirimu uye akateedzana muna 2023, uye kuti chimwe chezvinangwa zvekutanga ndezve kaviri nhamba yemabhaisikopo kuburikidza nemapurojekiti akadai seTerritórios da Cultura, nerutsigiro kubva kuPetrobras.
Hunhu hwepasi rose hwakakurukurwawo: sekureva kwaJorge Viana, iyo multilateral system iri kupfuura nechikamu chekuderera, asi izvi zvinovhura mikana yekudyidzana nehungwaru. Nekuda kwake, Eudald Espluga akapokana kuti tsika inofanirwa kuve ne Chinangwa cheSustainable Development Akanyatso zivisa kuumbwa kwehofisi yakazvimirira yezvivakwa muSpain, pamwe nemakomiti anoshanda eMondiacult, iyo nyika yeIberia ichatambira muna 2025.
Zvikamu zvakakosha: Zvinhu zvevatengi, Media, Tsika neTekinoroji
Mamepu eIndasitiri Yekusika muBrazil inoronga chikamu ichi kuita nzvimbo ina huru dzine zvikamu gumi nezvitatu: Kushandiswa, Media, Tsika uye TekinorojiIzvi zvinosanganisira zvese kubva kudhizaini uye fashoni kusvika kukushambadzira uye kugadzirwa kweaudiovisual, pamwe nemimhanzi uye nehunyanzvi hwekuita tekinoroji masevhisi.
Nyanzvi dzakawanda dzakadzidziswa zviri pamutemo dzinotarisa Consumerism uye Technologyiyo pamwe chete inoverengera pamusoro pe85% yebasa rekugadzira. Zvisinei, nzvimbo ye tsika nemagariro Ndiyo yakasangana nekukura kukuru mugore rapfuura (10,4%), ichiratidza kukwidziridzwa kwemapurojekiti etsika, mhemberero uye kugadzirwa kweaudiovisual izvo zvinozopa chikafu cheni dzakaita sekushanya kana zvekufambisa.
Imwe nzira yekucheka-cheka inofanirwa kujekeswa ndeye 'positive impact' pane mamwe maindasitiri. Dhizaini yechigadzirwa mukugadzira, kutaurirana kwedhijitari muchikamu chechikafu, uye kuisa chiratidzo mumachira zvinoratidza sei kugona kugadzira Ivo vanosimudzira kusiyanisa, kuvandudza ruzivo rwevatengi, uye kusimbisa kukwikwidza kunze kwenyika.
Uku kusanganiswa kwezvirango zvakare kunomhanyisa hunyanzvi mumabhizinesi madiki uye epakati. Kubva kune mamwe agile prototyping maitiro kune epasi rose brand marongero ane chitupa chenzvimbo, hunyanzvi hwave chinhu chehunyanzvi, chine spillover mhedzisiro pa basa, mari, uye mukurumbira wenyika.
Brazil muBRICS + ecosystem: mamiriro, kuenzanisa uye zvidzidzo zvakadzidzwa
Kudyidzana mukati meBRICS neBRICS + hurongwa hunovhura nzvimbo yakaorera yekutsinhana kwemukati, kugadzira pamwe, uye mapuratifomu etekinoroji akagovaniswa. Zvinoenderana nekumwe ongororo, hupfumi hwepasi rose hwekusika hunogona kusvika 10% yeGDP yepasi rose muna 2030Izvi zvinopa iyi bloc nemukana wekuvaka musika wakabatana wezvigadzirwa zvekugadzira uye masevhisi.
MuChina, marongero everuzhinji anga achisimudzira chikamu kubva 2001 kuburikidza nemitero yekukurudzira, rubatsiro, uye nzvimbo dzekudzidzisa. Kubatsira kwehupfumi hwekugadzira kuGDP yayo kwakatenderedza [chikamu chisipo]. 4,56%, nekugadzira kunze kwenyika kuri kusvika 220.000 mamiriyoni emadhoraNyika iri kuchinja kubva ku 'yakagadzirwa kuChina' kuenda ku'kugadzirwa kwehungwaru muChina', kubatanidza tsika uye hunyanzvi.
Russia, kune chikamu chayo, inoshuvira kuunza hupfumi hwekusika kune 6% yeGDPParizvino, inomira pa4%, yakaenzana ne7,5 trillion rubles (inenge $92.150 bhiriyoni). Maitiro ayo anowedzera madhorobha madiki nenzvimbo dzekumaruwauko kuzivikanwa kwenzvimbo kune mukana mumisika yepasi rose. Vanoongorora vanotaura nezve 'mafuta matsva' kureva kukwira kuri kutarisirwa kwemhando dzemuno, kutangazve kwehunyanzvi hwekugadzira, uye kusimukira mumakombuta.
MuUnited Arab Emirates, 'tsika visaChirongwa chemakore gumi chevaimbi, vaimbi, uye vachengeti, pamwe nenzvimbo makumi maviri nembiri dzekutengeserana dzakanangana nemaindasitiri ekugadzira, zvashandura nyika kuita hubhu yetsika kuMiddle East. Ndiyo inotungamira kunze kwenyika yekugadzira zvinhu pakati penyika dzichiri kusimukira, ine 9.100 mamiriyoni emadhora, uye hupfumi hwayo hwekusika hwatomirira 2,9% yeGDP, nechinangwa che5% panosvika 2031.
India inomira pachena sehubhu yefirimu, animation, uye maitiro ekuona. Chikamu chenyika cheiyo animation yepasi rose uye VFX musika inogona kuwedzera kubva 10% kusvika 25% ne2030, ichigadzira pakati pe75.000 ne125.000 mabasa. Uyezve, kune rimwe nerimwe basa muindasitiri yemafirimu, paavhareji, 3,7 mamwe mabasa muzvikamu zvinoenderana. Iine mamwe mabhiriyoni gumi nematatu emadhora ekutengesa kunze kwezvigadzirwa zvekugadzira, hupfumi hwayo hwekusika hunopa 1,5% kuGDP, muganho mukuru wekuvandudza.
KuBrazil, kuchinjana nenyika dzeBRICS kunounza zvidzidzo zvinobatsira: zvakawanda uye zvirinani zvinokurudzira, kutaura kwehubhu, kudzidziswa kwehunyanzvi, uye. kugovera mapuratifomu zvirongwa zvakabatana. Pakatove nekutaura kwekugadzira yekushandira pamwe yekufambisa sevhisi, inokwanisa kuumba yakasiyana uye yakadzikama yepasirese tsika tsika.
Glocalization: funga pasi rose, ita munharaunda
Tsika yekuenda glocalizationMukupesana nekudyidzana kwepasi rose, Brazil inochengetedza kuzivikanwa kwedunhu netsika uku ichikurudzira kuchinjana kwetsika. Nekudaro, vateereri vakasimudzwa pazvigadzirwa zvemazuva ano vanotsvaga nyaya dzavo dzemuno, uye vagadziri veBrazil vanowana ivhu rakaorera rekugadzira zvirimo zvine mavambo akasiyana uye kukwezva kwenyika.
Pfungwa iyi inoratidzwa muzvirongwa zvekudyidzana kwetsika senge Mutambo Wenyika Dzese weZvikoro zveTheatre zveBRICS NyikaNdiyo yekutanga hunyanzvi chikuva chekuchinjana kwetsika pakati pemayunivhesiti emitambo mubloc. Uyezve, kusimuka kwekutepfenyura kwakakurumidza kushandura audiovisual media, kuwedzera mikana yekuratidzira yezvinyorwa zveBrazil.
Nyanzvi dzinoda Guillermo Rocafort Pérez y Marcelo Barboza Duarte Vanobvumirana kuti glocalization haisanganisi kuchinjana, asi kuti inopfumisa. KuBrazil, uku kusimba kunoreva mikana mikuru yekugadzira pamwe chete, kutumira kunze kwenyika mabasa ekugadzira, uye kukwezva kwekudyara, zvine mhedzisiro basa rine unyanzvi uye kusiyana kwetsika.
musika wevashandi, kudzidziswa uye huwandu hwevanhu
Tarenda iri pamwoyo wehupfumi hwekusika. Humbowo huripo hunoratidza kuti Brazil ine ruzhinji rwakakosha rwenyanzvi mukati Consumerism uye TechnologyZvichakadaro, chikamu chetsika nemagariro chiri kukurumidza kukura. Panguva imwecheteyo, vanopfuura miriyoni nyanzvi dzekugadzira dziri kupa kukosha kune asiri ekugadzira zvikamu, chokwadi chinoratidza kudiwa kweimwe budiriro. hunyanzvi hwedhijitari, kutonga kwekodzero uye pfuma yehungwaru.
Mitemo yekudzidzisa uye zvinokurudzira zvekusimudzira nyanzvi ndizvo zvakakosha pakuchengetedza curve yekukura. Chiitiko cheChina nenzvimbo dzekudzidzira uye kutarisa kweIndia paVFX kunopa migwagwa iyo Brazil inogona kugadzirisa, nekusimbisa kugona kwehunyanzvi, manejimendi eprojekiti, kuita mari uye kutumira kunze kwenyika.
Kubva pamaonero enzvimbo, kutariswa kwemaguta madiki nepakati, sekuonekwa kuRussia, kunopindirana nemaitiro ekuwedzera eBrazil. tsika nemagariro uye kuwedzera vateereri. Urongwa hwekupeta kaviri huwandu hwemabhaisikopo idanho rekongiri iro, mukuwirirana, rinoda kusimbaradza matunhu ekuratidzira, mitambo, uye network yekuparadzira.
Strategic mikana yeBrazil
Malever akati wandei anogona kukurumidza kusimuka: kubatanidzwa kwe APEX semutsigiri wekugadzira kunze kwenyika; kuwedzera mukana wekuwana mari kuburikidza neLei Rouanet uye Cultura Viva; uye BRICS kushandira pamwe kwekubatana, kudzidziswa uye digital platforms shared.
Iko kudiwa kwepasirese kwezvinyorwa zvinonzwika, mitambo yemavhidhiyo, dhizaini yechiitiko, uye masevhisi epamberi ekugadzira zvinopa hwindo rinoyevedza remukana. Panguva imwe chete, kuisazve mabhureki ane chitupa chenzvimbo uye ESG maitiro anogona kusiyanisa zvinopihwa zveBrazil mumisika yakura uye iri kusimukira, kuwedzera chiyero chebasa.
Simba rekuchinjisa rechikamu-rakatoonekwa mukugadzira, chikafu, machira, uye simbi-inokurudzira kuisirwa kwehunyanzvi mumagadziro akawedzera kukosha emaketani ekugadzira. Izvi zvinoreva, pakati pezvimwe zvinhu, kusimbisa dhizaini, branding, UX uye zvirimo semakona eiyo Indasitiri 4.0 shanduko.
Matambudziko anofanira kugadziriswa: pfuma yenjere, zvivakwa uye hutongi
Kubatanidza kusvetuka uku muchiyero, Brazil inofanirwa kunatsiridza kuchengetedza kwayo copyright uye zvinhu zvenjereIyi ipfungwa iyo vanobatana vakasiyana vanoona sechipingamupinyi chikuru mumakore achangopfuura. Kunowedzerwa kune izvi kudiwa kwekuvandudza kurongeka kwevatambi vakawanda—veruzhinji, vakazvimirira, uye masangano akazvimirira—kunangana zvirinani zvinokurudzira uye kudzivisa kudzokorora.
The deficit of mafirimu Uye kusimudzirwa kwezvivakwa zvetsika munzvimbo dzakatenderedza zvinoda kuchengetedzwa kwakasimba uye hutongi hunovimbisa kusimba kwehupfumi. Kuwedzera kwemaseketi ekuratidzira uye mhando dzemari dzakasanganiswa dzinogona kuunza mhedzisiro mukushanya, kugamuchira vaeni, uye kufamba, sehumbowo hwepasirese hunoratidza nereshiyo. mabasa asina kunanga zvakakosha zvikuru.
Chekupedzisira, kusikwa kwemagadzirirwo akagadzika ekutonga uye kubatanidzwa kwetsika muhurongwa hwebudiriro-kusanganisira chirevo cheiyo SDG-inogonesa hunyanzvi, dzidzo, uye marongero ekusanganisirwa nekugona kweiyo chikamu, kusimbisa mupiro wayo kune kubatana kwevanhu uye kukwikwidzana kubva kuBrazil.
Zviitiko, mareferensi uye kutsigira ecosystem
Nhaurirano yeOEI, nekutora chikamu kwezviremera nenyanzvi kubva kuBrazil neSpain, yakasimbisa kukurumidza kwekuchengetedza tsika sedingindira rinobatanidza re2030 Agenda uye kushandisa zvirinani multilateral nzvimbo kubatana. Pamusoro pezvo, kupemberera kuri kuuya kweMondiacult muSpain muna 2025 uye kusikwa kwehofisi yakazvimirira yezvivakwa zvakasimbiswa.
Mareferensi akabvunzurudzwa uye zvinhu zvinotsigira zvinosanganisira mishumo uye zviwanikwa zvinodhawunirodha pachikamu chekugadzira, pamwe neakasiyana emifananidzo makiredhiti anoshandiswa muzvinyorwa zveveruzhinji. Zvinhu izvi zvinosanganisira, pakati pezvimwe, Pict Rider, Ekaterina Chizhevskaya, Dilok Klaisataporn, Igor Kutyaev, Britus, dabldy e iStock, pamwe chete nezvikwata zvekuBrazil zvekutsvagisa nekugadzirisa zvakabatsira kuti zvionekwe data, nyaya uye archives yetsika nemagariro ecosystem.
Tichitarisa pamufananidzo wese, indasitiri yekugadzira yeBrazil yabva pakuva chikamu chinovimbisa kusvika pakuva cog yakasimba mumucheka unobereka: inobatsira pakati. 2,91% uye 3,59% yeGDP Maererano nezvinyorwa, zvinotungamirira kukura kwebasa rekushanda pamusoro pevhareji yenyika, inoratidzira masango Iine simba kumaodzanyemba kwakadziva kumabvazuva uye kuwedzera tsoka yayo mukati menyika. Nezvirongwa zvakaita seLei Rouanet neCultura Viva, kukwidziridzwa kuratidzwa kwemafirimu, hurongwa hwakasimba hwezvivakwa zvehungwaru, uye kushandira pamwe kweBRICS mune zvemukati uye tekinoroji, Brazil ine mukana wakajeka wekuwedzera kugadzirwa kwezvinhu kunze kwenyika, kukwezva mari, uye kusimbisa kuzivikanwa kwayo kwetsika muhupfumi hwenyika hunowedzera. glocal, digital uye zvakasiyana.